Improving the sales of your online business can only be possible if you will increase the number of people who visit your website and convert these visitors into buyers. But this will only happen if you will be able to promote your website. But how does website promotion work? The process comprises many strategies, including SEO and link building.
Search Engine Optimization (SEO)
SEO is one technique effective for website promotion. It is optimizing your content so your website will be crawled and indexed by search engine spiders. One way to do this is to include keywords in your page title, description META tag, headers (H1, H2, and H3), first paragraph, image tags, and others.
When Internet users type words or phrases into the browser, spiders begin to crawl and index content from sites that are relevant to the search query. This is when your keyword use becomes important. Your content must include keywords that Internet users will most likely type in the browser so spiders will find your website relevant, crawl into it, index it, and include it in the (first page of the) search engine results. When people see your website link during their search, they will most likely visit your site and this will therefore result to improved site traffic.
How does website promotion work in link building? As you (or others) place your website’s links to other sites, you are driving additional traffic to your site. But more than this, Google and other search engines will index your website as relevant and therefore place you higher in search engine rankings when more and more links are directed to your website. But how will this happen? Write blog posts from other sites (guest blogging), participate in online forums, submit articles in article submission sites, participate and write comments in social media discussions, and others to build quality and relevant links to other websites. The key here is to build your links to credible and popular websites – not just any sites that you see.