Website Promotion with Google Nowadays, almost everyone has access to the Internet. With the continuous advancement in smartphones, reaching anyone and searching for anything wherever you may be is possible with a click. For business owners, this calls for a change from the usual paper advertisement (like flyers and yellow pages) to online. Yes, having a website is still not enough; you have to do online advertising to ensure visibility to Internet users as you compete with all other businesses. It will allow you to persuade online users to visit your site, stay, and purchase. What better way to do this than to do website promotion with Google?
Want to Know Something? Google It.
Google is the world’s number one global search engine. Its share in the global search is more or less 70%. Meaning almost if not all people use this search engine. As they say, if you want to find anything or search for anyone or simply know something, “Google it”. So it is a fact that if you really want to be visible online to get more customers for your company, you have to do it with Google. Website promotion with Google is the way to go if you want to increase your online visibility and convert clicks to sales. This is almost a sure win for your company.
Optimize Your Search Engine.
The key is SEO or Search Engine Optimization. It is when you search in Google and your website will appear in the results of the search engine. The simple way to do this is to make sure that your pages is supplemented with keywords that online users actually type in when they look for your related products or services. Another sure technique to bring your website to the very first page of the search engine results is by securing links to your pages from other websites. This means that credible and reputable websites will cite your link or website as reference. This is where great product, service or web content will play a very important role.
Another way of website promotion with Google is advertising through Pay-Per-Click. This is where you have to pay Google for every access your site gets from your advertisement with the search engine.