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The word ‘SEO’ has been rolling around the online community for quite some time now, and it’s a tool that has become a major player in online marketing.  SEO is the common thread that links together businesses of all shapes and sizes that have a presence on the internet.  Those who use this powerful tool wisely bring in the kind of success that you probably dreamed of in the beginnings of creating your business.

If you are not familiar with SEO and its workings, you are in a dangerous position as a business.  With the world moving forward with new technology, it is imperative that you understand how SEO works and harness this power in your own business.

So what exactly is SEO, and how can you use it to your benefit?

What is SEO?

The acronym SEO stands for Search Engine Optimization, and is probably a lot simpler to understand than you think.  Basically, it is the process of improving your website’s visibility in search engines.

For example, when you enter keywords into a search engine such as Google, that search engine rushes to find pages on the internet that it considers relevant to your needs.  The authority of each page is also measured, usually by the analysis of what other pages link to your page.

What this means is that search engines relieve people of a lot of work.  If you search, for example, restaurants in New York City, the information that you will be met with is overwhelming.  There are an incredible amount of restaurants in New York City, and if this information was given to the user in an unorganized way, it would be overwhelming and probably lead to making a very poor decision of where to eat.  However, the search engine takes your keywords and searches for the most relevant information.  Perhaps it will come up with the official websites of restaurants in New York City, due to content that is obviously relevant on their website.  Also, perhaps their website has been linked out by other reputable websites, such as TripAdvisor or Yelp.  The search engine takes into account all of this information and provides you as the user with the most relevant results.

I Still Need Help

Don’t worry.  SEO may seem like a monster, but you can overcome the beast and use it to your advantage!  All you need is the help of highly trained professionals.  At HABONEH, we are ready and willing to empower your website with SEO and prepare you for the success that comes with using this tool to your advantage.

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