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Website Marketing And Social Media Marketing
Branding, marketing and bringing new costumers on line is part of everyday reality. You do not have to be an Internet Business to star in it. Today every campaign – starting from doors, lawyers and hair epilation, finds costumers in the most dynamic media. If in the past, we did it on the Internet using a standard banner advertising, now it is obvious that we have to put both feet into the water and dive deeper.
The establishment of Niche Website
More and more businesses today understand that their costumer knows what they want, so there is no need to confuse him with overloaded websites and with shelves packed with products. Even if you have a well-invested website, it is advisable for you to think about Niche Websites. A website that entirely dedicated to a particular product or concept, with a purpose and a niche audience. For example, if you are a company for the abroad employment, a niche website can focus on a work in Europe, this way a market segment that actually seeking work in Europe (and not in US, for example) reaches to a specific niche website that provides targeted solutions. Imagine to yourself: What I was looking for and what suits me, that is exactly what I got! Since the niche website is more segmented, the amount of entrances to it generally lower than a quantity of the entrances to the main website. However, the conversion ratio is significantly bigger and it is easier to translate every entrance to conversion.
When we are talking about internet marketing, we are talking about social networks. Today, every business, campaign or marketing idea has a presence in social networks. This is dynamic, creative and free of charge, in most cases. It is important to understand that activity on the social networks, Facebook fan page, for example, is the process that supports marketing in business. It is your place to share, to arouse interest and to create interaction with the potential clients’ audience. Give your audience something to talk about, create buzz, give value. People want to live your idea, to feel the product and to know more about the field. When it comes to social networks – imagination is boundless.
The establishment of YouTube channel is a mandatory product when we talk about internet marketing, so if you are still not having such a channel, it is time to get to work. Today we can promote and advance through the videos, not only in terms of branding, business, and personal exposure, but also in terms of search engines, so that management of YouTube channel is a necessary condition for your success on network. The video marketing is defined as “the next new thing that is already here” and provides a golden opportunity to exposure your audience not only to the words, but also to the products and people behind the campaign. Demonstration of products, tips clips with a value for the clients, review of services and even a personal appeal clip from the CEO himself, will contribute more than any banner or add you put.
The YouTube channel is efficient, a channel that gathers members and comments (just like social networks), on the top of the search engines and often an effective marketing platform, by reference to a landing page of company’s website, so it is desirable to accompany your video whit a direct link – you can do so by using the following website: linkedtube.com.
Advertising on Affiliate Network
Affiliate network allows you to exposure the product or your service to a large number of potential clients simultaneously, by using experienced partners (internet marketers). Therefore, instead of engaging one marketing person that his abilities are limited, of course, you are deploying your campaign to the more experienced marketers, and the cherry on the top – you pay only for the actual result.
The model of pay-per-result (sale, lead, exposure, etc.) allows the business owners and corporations to measure effectively the advertising cost against the benefit in the field. Since, this is a measurable advertising, which allows customers to translate the investment ratio for client. Bottom line, affiliate network brings us exactly what we want – costumers.
GOOGLE Sponsored Campaign
Running GOOGLE sponsored campaign (PPC) is actually a certain budget allocation, for specific campaign. Unlike organic promotion, which is procedural, in the sponsored campaign (paid ads alongside the organic results); you set the pace, the audience settings and the product that you want to market. While using a sponsored campaign it is recommended to consult a professional, who specializes in PPC campaign. This expert reveals to you equivalent information: the cost of the click in your field, how to formulate a correct ad that is short and to the point, and what time is the best to run your campaign, and so on. The more you know the more effective your campaign will be and it will harvest more qualitative results for you.
Videos Website Promotion And Social Media Marketing
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A very important message for you
experience will be directly affected and descended to a lower rank of search results, and may even disappear from the
Today already, at the time of search for a particular website on GOOGLE, it will be noted in the first line whether the
site is mobile optimized or not.
This GOOGLE’s update will affect on the search in all languages, will have a significant impact on search results.
To perform a quick check whether your site optimized – click on the link and fill on the bottom of the page your website URL.
This adjustment is a necessary and important procedure for the future appearance of your website on GOOGLE.
The Development of a Mobile Optimized Website
If you are reading these lines, you are probably already understand why mobile web site is important and necessary for the sales promotion, internet marketing, establishing the status of your existing site and creating a strong relationship with the user / your client in the era of web 2.0. However, many are unaware, that this kind of thinking, while building a mobile website, is entirely different from requirements of regular website development. In this article, we will try to review some of the fundamental differences and the ways of thinking required for it.
Mobile website - offer users relevant mobile content
A common mistake is to try and to build your standard website as it is for mobile users. Many developers of the websites offers the same content on the regular website and on the mobile website, so actually this is the reduced version of the website and there was not invested even a little thought in building the profile of your wireless client. In most cases, that person is in the way or in the movement; it is likely that he is not near a computer; he is probably worried about his mobile bill at the end of the month - so you do not want to present to him a "heavy" mobile website. Consider all these factors and try to offer a rich experience adapted to mobile customers. Chances are that the mobile user would not want to sit down and read the history of your company, but more likely, he would want to look for a way to contact you by telephone or message. It is better to display content, which is different from the regular site, in order to bring uniqueness for the user that saves your application on his mobile device and to give him a practical priority. A simple contact option, physical arriving directions, even interfacing with the-GPS that is built into many devices today.
Mobile Website - Make a content that is appropriate for mobile display
The next step should be to take into account the capabilities and limitations of the device. Note that the mobile user in most cases has no keyboard, no mouse, has no technological support such as Flash, it has only 10-12 keys - and all this on a screen, which size is inch or two. Think of contents that are convenient for your client to see: the chance that anyone will sit to read an entire article on the screen of the mobile device is faint, but short, succinct texts, written in large and prominent font will catch the attention of your customer. In addition to that, it is not recommended to combine heavy content - the mobile internet is much slower than the regular internet and there are memory limitations. In the devices that are not forefront of technology, browsing on the too heavy mobile website might slow the device or display a message about low memory - so reduce the amount of images as much as possible.
Mobile website - offer services that leverage the capabilities of the user's platform and provide real advantage for your application. A number of features e.g. - ringtones, GPS, wallpapers and screensavers, dialing option and SMS, touch screen, support for HTML5 ,animations transition between pages and more. These options are not available in the normal computer world, but play a practical role the mobile browsing experience. Make your customer to send you an SMS or to make a call from the app, offer him practical content that he can use, such as a wallpaper with your logo. Modern devices include support for technologies like animation and transition between pages, almost full implementation of HTML5 - you should harness it to your advantage and use the functions that are not available on other sites. Do not forget - this is not someone who sits at his computer, with all the pros and cons that this fact brings.
Mobile Web Site - Send to a friend - a new way of distribution
You are not facing another anonymous Internet users, app lets you be on the main screen of one of the most personal accessories our times - the mobile phone. If the casual user has already given you sufficient confidence to download your application, it is highly recommended to take it to the next level and encourage him to send the app to a friend. One of the world's greatest ambition today is to create a marketing viral phenomenon: the content transmitted from user to user, in mass exposure of the advertiser to millions of eyes around the world. Advertisements, campaigns, funny videos, useful and effective content are some of the tools that we are trying to use in order to create such content. The cellular applications has tremendous potential to become viral - If the customer feels he should pass on your application. Think, what are the things that you would pass on by e-mail or send to friends on Facebook - What characterizes them? What makes you want to share an item of information? From this point on, try to get yourself to create such content or item, even by using the mobile website that you own. Sending is just a click away, while the real challenge is to get the client to do so. True - it requires a lot of thought, but once you are offering something unique and worthwhile to pass on, the way from there to a mass circulation of " Look ,what a cool app I found! " is short.
Mobile website - a whole new world
In summary, this is a whole new world, which offers options that few years ago no one thought about , but in order to lead in this "game" , it is necessary to adopt the patterns of thinking that are somewhat different from those accepted. In a world where user generates the content of Web 2.0, more and more the new technology pushing aside older technologies and patterns of Internet use, which is itself, not ancient! We are changing every day - thinking a step forward will lead to much more far-reaching results than learning a market in its current state. The web development will no longer look the same, since the entry of these technologies into our lives. The mobile applications were launched a few years ago and already now, we are talking about "hot" market, which is the future of communications - it is important to learn how to leverage the new tools for your business, idea or venture.